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Swag Bag With Style
I'm not a fan of the word "swag" itself - it just isn't very pretty, now, is it? - but the whole concept of "free" stuff makes it easier to take. Who doesn't love free stuff? Party favors? Door prizes? I'm in, with the occasional exception for that which is truly useless or just not my thing.This summer at the BlogHer conference, I hit the jackpot, just for showing up. I got a Casauri laptop tote bag, quite simply one of the most functional and attractive accessories I have ever owned, courtesy of AOL Body. (They want me to "blog on the go". Get it? Anyway, thanks AOL Body. Got it covered.)
Function is admittedly my priority in this case. My MacBook Pro goes most places with me now that I've gone back to graduate school. These babies aren't cheap - and the information I have stored on it is priceless. Still, most of the bags I found, even in the hip Mac universe, were unattractive, or still too heavy, or both.The Casauri bag is an excellent solution that doesn't require me to sacrifice style on any level.
This is no surprise, because sisters and co--founders Helena and Emily McHugh are behind the line. Helena is a graduate of the Fashion Institute of Technology and Emily hatched the business plan as a project at Columbia University's Business School. One of their bags was the first laptop case ever sold at the MoMA Design Store in New York. Not a bad place to break new ground. I can't find the exact bag I now carry anywhere online, so it might have been a discontinued or limited-edition item. It has a generously padded inner pocket for my computer, as well as ample room for my charger and even my cell phone and a notebook. It's still made of material lightweight enough to keep it easy on my back, as long as I don't give in to the urge to stuff more of my, er, stuff in it! The other options look equally user-friendly, and I'm especially loving the stripe patterns.
The company's fall specials are worth checking out, and include the green weekend tote pictured here, as well as other selections from their laptop case, carry-on luggage, and gadget accessory lines.
Luna Boston and Careerbags.com have some of their bags on sale now, and CNET offers a review of one of the laptop totes.
Posted by Laurie on October 16, 2007
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